How To Get $0.73 Leads With Instagram Video Ads
Don’t tell me you’re one of those people who isn’t doing Instagram ads yet? Or more specifically, video ads on Instagram!
Okay okay, you’re on the Veeroll blog and you probably know we’re sliiiightly obsessed with video!
But that’s not just because we like to look at moving things on a screen. It’s because video ads CONVERT.
Want an example?
This is a screenshot of one of our clients’ Instagram campaigns where we got 368 leads for $0.73 with a super simple video ad.
Keep reading to learn how you can do the same.
How To Get Started With Instagram Ads
Ok, let’s keep it simple.
Before you run to the Power Editor and slap up your campaign, there are a few things you need to have in check.
A. Your Landing Page
Obviously, Instagram is a purely mobile platform. So whereas with a desktop campaign you can still “kinda” get away with that site that you built in ’96, there is no such thing on Instagram.
Your landing page MUST be mobile optimized for you to take advantage of Instagram traffic. Optimizing for mobile (all the way to your checkout page) is something you should do in any case as mobile traffic is constantly growing, while desktop traffic is decreasing.
Yes, let that sink in for a moment. Mobile traffic is constantly growing, while desktop traffic is decreasing. Don’t wait with optimizing your site until it’s too late.
Whether you use Leadpages, a WordPress theme or have your own web developer, make sure that your site looks good and is EASY to use on phones and tablets, so you don’t lose that precious traffic when they hit your landing page.
B. Your Targeting
Targeting schmargeting. No campaign can thrive without a solid targeting plan.
Because Instagram ads can be built inside the Power Editor, you pretty much have the exact same options as for a normal Facebook campaign.
This means you can for example target Interests, Website Visitors, and Lookalike Audiences.
Lookalike audiences are audiences that “look like” other audiences (no not physically, that would be freaky).
For example, you can build an audience that is similar to your email list or an audience that is similar to people who’ve viewed a certain percentage of your (wait for it:) VIDEO ad.
Yep, the possibilities, especially with video, are endless. But… let’s ask one important question first.
Even though Instagram has over 300 million active daily users, that doesn’t necessarily mean it’s the right platform for you to advertise on.
You should always ask yourself, where is MY ideal customer hanging out? Or better yet, ask the Google.
Make sure you do some digging on the interwebs to find statistics on who Instagram’s most fanatic users are and if that does or doesn’t align with your target audience. Just type in “Instagram demographics” to get started.
Done with your research? Okay, moving on to the next step!
C. Your Ad
Now we’re getting to our favorite part!
On Instagram, there is an even bigger focus on the VISUAL part of your ad than on Facebook. Yes, you can add a description just like you can on Facebook, but it’s less noticeable. You’re going to have to do the legwork with your visual.
Now, why would you do this with a video and not just with an image?
Um well…I’ll let the stats do the talking.
- Video ads increase purchase intent by 97%, according to Unruly.
- 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
- 92% of mobile video consumers share videos with others, according to Invodo.
So, the big question is… how do you make this effective video ad without spending a lot of time and money?
You basically need 2 things:
1. A Great Looking Video
Gosh, I know you saw that one coming!
So, how do you make a great looking video quickly?
Well, we’re a bit biased of course. You go inside our Veeroll platform, click a few buttons and have your video ad ready for you within 5 minutes.
And yes, our Facebook templates are now 100% compatible with Instagram as well. So if you’re not a Veeroll member yet, sign up for our free trial right HERE and start making your Instagram Video Ads!
It doesn’t get easier than that.
And yes, remember that screenshot at the top of this page? We got these results purely with our Veeroll “Whiteboard” Template. Just in case you needed some proof!
So no, your video ad doesn’t have to be complex or take hours to create to get great results.
There’s one thing that you really do need though…and that is a very POWERFUL message.
2. A Script That Sells
In other words…
How are we REALLY getting these $0.73 leads on Instagram for our client?
I will tell you the secret!
It’s NOT because we’re using a fancy high-end video that cost us $5K. As mentioned previously, we’re using a very simple templated ad based on animated text.
The success of this campaign is all about the power of our video SCRIPT.
Yes, using video can give you a competitive advantage, as many businesses still aren’t using it yet.
But, you still need to be able to write copy that sells. You still need a script that grabs attention, creates intrigue, builds desire and persuades the right people to click!
Now, of course, we’re not just gonna say “good luck with that” and leave you hanging here.
If you want to up your script writing game and start creating effective ads, we have an awesome free PDF resource for you that you can download right now: The Veeroll Script Writing Guide.
In this PDF guide, you will learn the exact formula we use to get results for ourselves and our agency clients over and over again. Make sure you grab it HERE, so you too can start writing scripts that sell, today!
Over To You
Have you experimented with Instagram Video Ads yet? If not, what’s holding you back?
If you have any questions, just leave a comment below.
PS: If you want to do video ads, but are short on time or don’t feel confident in your copywriting skills, we have something VERY exciting coming up for you! Make sure to keep an eye on your inbox the coming days, as this is something you WON’T want to miss!