6 Main Reasons YouTube Will Reject Your Ads

So you’ve just uploaded your new YouTube ad, but – uh-oh – it was disapproved. How can you save time by knowing in advance what kinds of YouTube ads will be approved, and what kinds will not?

Well, here are some common ways YouTube video ads can be disapproved in the Google Ads system. If you avoid these pitfalls you will be on your way to getting your ads approved.

Problem #1: Sketchy Ads

As YouTube ads expert Jake Larsen from Video Power Marketing says, “Don’t be sketchy.” Jake points out that Google is hardest on industries like:

  1. Weight Loss/Diet Pills
  2. Financial Investing
  3. Real Estate Investing
  4. Any Get Rich Scheme

And while Jake and others run many successful YouTube campaigns in these categories, the ads themselves have to be helpful, informative, and not make outrageous promises. He outlines his approach in the blog post “4 Solutions To Get Your YouTube Ad Approved.”

Problem #2: Prohibited content

This is content you can’t advertise on the Google Network at all. These include:

  1. Counterfeit goods
  2. Dangerous products or services
  3. Enabling dishonest behavior
  4. Inappropriate content

Problem #3: Prohibited practices

These types of practices will stop your ads from being approved:

  1. Abusing the ad network
  2. Unapproved data collection and use
  3. Misrepresentation

Problem #4: Restricted content

There are some limitations on advertising this type of content for certain countries and certain audiences.

  1. Adult content
  2. Alcohol
  3. Copyrights
  4. Gambling and games
  5. Healthcare and medicines
  6. Political content
  7. Financial services
  8. Trademarks
  9. Legal requirements
  10. Other restricted businesses

Problem #5: Editorial and technical

  1. Editorial standards are not met
  2. Destination requirements
  3. Technical requirements
  4. Ad format requirements

Problem #6: Video ad requirements

  1. Unacceptable video format
  2. Unavailable video
  3. Unclear relevance
  4. Unclear content
  5. Video quality
  6. Adult content
  7. Copyrights
  8. Shocking content
  9. Third-party ad serving