NEW Script Tool! The Ultimate Shortcut For Creating Video Ads That Work

Ever struggle with writing your video ad scripts? Ever wonder what text to use, in which order… which opening line, what is the best Call To Action?

Yep, you’re not the only one!

Ever since we shared the great results we’ve seen with Instagram Video Ads, we’ve gotten the same question over and over…


368 leads for $0.73 with a simple animated video ad? Yep!

“Okay, great to see this is possible, but can you please share the script you used?”

And unfortunately, we had to say no…. because when you work with clients you, unfortunately, can’t always share all their campaign details.

But… we decided it was about time to give you more than “no, sorry!”

Because yes, even though you can make a pretty looking video within a few minutes these days, there’s still one other tiny (read: BIG) caveat… and that’s writing an actual effective video script!

No matter what the hype is around video ads, we need to remember one thing:

It doesn’t convert, just because it moves!

A video will always draw more attention in the Facebook Newsfeed than an image will.

But… drawing attention is not enough. We want people to click, and we want them to convert.

Now, of course, there are many ways in which you can use video ads these days, and new video ad formats seem to be added on a daily basis.

You can use long form (3-10 min.) talking head content based ads, 6-second flashy bumper ads and everything in between. Even though your script will depend highly on which format you use, the underlying script sequence is often the same.

At Veeroll we currently specialize in direct response ads: short little videos of max. 60 seconds that you can use to quickly grab your audience’s attention and get them to take ACTION.

As Claude Hopkins, the godfather of copywriting already said in 1923:

“My Words Will Be Simple, My Sentences Short.”

Even though videos with simple short sentences can be wildly effective, compressing your message into 60 seconds and 5 lines of text is NOT always easy.

But, because it’s our aim at Veeroll to make video advertising as EASY as humanly possible, we decided to solve this script writing problem once and for all.

So get ready! Because in today’s post you will:

  • Learn how to use our BRAND NEW Script Suggestor tool to create your video ads 10x faster!
  • Get a few example scripts you can steal right away.
  • And…you’ll learn about a PERFECT use case for these little video ads that you might not have thought of yet.

The Script Suggestor Tool

From now on when you go inside the Veeroll interface to make a video ad, you’ll see this brand new sexy blue button called “Suggested Scripts”!


Create your video ad 10x faster with our new Suggested Scripts tool!

What it does? Well as one would expect…it suggest scripts! (OMG I know, right?).

All you have to do when you click on this button is: select what your video is about, select the script you like, hit enter and BOOM!

The script will automatically populate the text fields. All that is left then is to hit Submit or make a few slight tweaks based on your specific business and offer.

Want to see an example? Well glad you asked, ‘cause I have several!

And, make sure to also check the video at the top of this post to see a live walkthrough.

3 Remarketing Script Examples

In the beginning of this post, I said I would mention a perfect use case for our video ad templates that you may not have thought of yet.

So what was this tease all about?

Well simply: remarketing! (or retargetingreschmarketing… whatever floats your boat).

Targeting people who have already visited your site is one of the easiest QUICK WINS in paid advertising. And, guess what… that’s what short video ads are perfectly suited for.

So much so in fact, that we’ve created a dedicated Remarketing “category” in our Script Suggestor Tool.

Let’s dive into a few script examples from our tool to make that more clear:

Script #1: Don’t forget to download your lead magnet!

Want your blog visitors to sign up for your email list after reading your post? Of course, you do!

But sometimes people are busy, they forget…or they weren’t quite convinced just yet. Reminding them that they can still download your awesome lead magnet with a video ad and get even more amazing content, is always a great idea.

Like so:

The Script:

Hey… what did you think of my blog post?
Want access to even more in-depth tips?
I made a PDF guide you can download now
Full of advanced strategies & 100% FREE
Click the link to download it NOW!

The Video:

How to use it:

  • Target everyone who visited your blog post.
  • Exclude everyone who hasn’t signed up for your lead magnet yet.
  • Watch the leads roll in!

Of course, you can change the copy slightly to reflect the content of your lead magnet. The more specific it gets, the better.

A simple message like this can work amazingly well to get people back to your site and onto your list!

Let’s look at 2 other examples…

Script #2: Don’t forget to watch the webinar (replay) you registered for!

The Script:

Did you watch the webinar yet?
If you couldn’t join LIVE, no problem!
The replay is still available for 24 hrs
And reveals tips you DON’T want to miss!
Click the link to watch it NOW!

The Video:

How to use it:

  • Target everyone who registered for your webinar.
  • Exclude people who attended the live webinar (you should be able to see this in your webinar software).
  • Watch your webinar views (and sales) increase!

Script #3: Don’t forget to complete your free membership registration!

The Script:

Signed up for a free membership yet?
You will get 5% off all purchases
And VIP access to our limited collection
Join the club NOW before we’re full!
Click the link for your FREE account

The Video:

How to use it:

  • Target everyone who visited your free membership registration page.
  • Exclude everyone who didn’t complete their registration yet.
  • Watch the free memberships grow on autopilot… just from one simple video ad!

Pretty cool right?

Remarketing campaigns are the NO BRAINER campaigns of paid advertising, with generally low costs and HIGH ROI.

And, with our new Script Suggestor tool, it’s become even easier to quickly create the videos and thus … the campaigns!

What Scripts Do You Want To See?

Now, of course, remarketing is just one specific and effective use case!

In addition to remarketing we’ve also added script suggestions related to specific industries like Wellbeing, Arts, Marketing and E-Commerce. Anything from asking people to sign up for a webinar, read your blog post, purchase your offer, browse your product collection and more.

Do you struggle with script writing too? Make sure to give our new tool a try and register for the FREE demo NOW!

Of course, you can still tweak as many details as you want in your script, and we also encourage you to do so to make it fit your offer better.
But… tweaking an existing script is a whole lot easier than starting from scratch!

Are there any specific scripts you’d love to see in our tool? Please let us know in the comments and we’ll be sure to use your suggestions for our next revision!

PS: If you want to create effective video ads without editing headaches AND without script writing headaches, make sure to register for our free training below! You will learn:

  1. Why you should focus on video ads in 2017, if you want to grow your business.
  2. The 3 common mistakes people make with their video ads, and how you can easily avoid them.
  3. How to create highly effective video ads in less than 10 minutes (including proof of their effectiveness!)

Simply click the green button below to register NOW and get instant access.


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